Better teams, better times

Coach high-performance by applying the latest neuroscience to your sports team coaching


Who is coachup for?

Our development solutions are for all coaches, no matter the sport, no matter the country, no matter the level.

Coachup was created to support coach development by helping individual coaches directly, as well as by collaborating with sports clubs, associations, schools, governing bodies and national sports associations to bring coach development to life for their respective coaching communities

If you're also looking for coach development options and inspiration for a group of coaches then you're are in the right place.

Keep scrolling down!


We partner with associations leading the coach development initiatives for their membership.

"Finally we've got a playbook we can offer our coach members to drive their development on and off the pitch"


If you're wanting to bring a cohesive and aligned approach to your coaching system, that's in our locker.

"It has been a game changer for our teamwork & results. The players are reaping the benefits!"


Our programs not only make coaches better, they also make teachers better.

"The coachup program has been fantastic for our coaches, teacher coaches & me personally as an Athletic Director. The modules are very applicable for all coaches and teachers alike"


A workshop for every coach

Coaches make or break the performance of sports teams, however THEY are rarely equipped with the latest behavioral science to apply into their coaching. No matter the sport or coaches' experience levels, coachup has a development option to suit.

Neuroscience of coaching team sports

Discover the secret three coaching focus areas which make the critical difference

Live or virtual coaching masterclasses

Join experts & coaches to go deep on the neuroscience of high-performing sports teams

Co-created coach development programs

We work with you to customize & deliver your own coach development series for your unique needs


Why coachup?

We are experts in creating high-performing sports teams.  This starts and finishes with having the right social environment in your team, so that coaches and players are engaged, motivated, connected, performing and having fun.


What's in the coachup kit-bag?

Click below to see what monthly Subscription Memberships we offer starting with our 100% FREE Membership, all the way up the podium to our Gold Membership with a whole kit-bag (metaphorical) of coaching resources & development experiences.



A one page diagnostic assessment report of a coach's strengths and opportunities with tips


Accelerator Team Activity Cards

52 coaching activities to create a high-performing team environment immediately



An exclusive book written just for sport coaches. Brings together all of the research for you


What others say about coachup

Scott 'Razor' Robertson,
All Blacks Head Coach
Former Canterbury Crusaders Head Coach 

“The coachup assessment tool, backed up by practical application of neuroscience, proved enlightening to me personally & is helping our wider coaching & management group stay a step ahead in 2022. I have known Andy personally for a long time & really enjoyed the opportunity to work with him professionally. He remains genuine and authentic in his desire to help teams understand themselves & develop a high performance mindset & operational skillset.” 

Jock Peggie, Head of Education, World Rugby

“We are delighted to collaborate with coachup to provide coaches operating within our member unions a further opportunity to learn & develop their coaching skills. Adding coachup's online learning addition to our existing face-to-face courses provides coaches all across the globe with tools & templates to help them to create better & safer team environments. Often overlooked at the expense of physical or tactical development, the softer skills of team & individual engagement, motivation & stimulation are vital for creating successful teams. Andy has worked with us to produce an excellent resource which brings the latest science to life for easy implementation into coaching habits.”

Angus Gardener, General Manager Professional Rugby, Canterbury Crusaders

“The coachup team conducted a 2 hour workshop for us via video link! Their use of evidence-based neuroscience and practical applications kept us engaged for the full period, which is testament not only to their skills as a facilitator, but also their ability to shape a workshop to meet the needs of the audience.” 

Glen Collins, International Footballer, New Zealand

“I spent my career in high-performance team environments and know how tough it is to reach your potential and achieve success. In my experience, it all starts with the right environment – the coaches who can create a setting where players can excel are the ones who consistently get results. coachup are revolutionizing the industry by bringing the latest science to high-performance coaching. It’s an invaluable set of tools that will help you distance yourself from the chasing pack - and stay there!"

Teena Murray, High-Performance Executive, Sacramento Kings (NBA) & Pittsburgh Penguins (NHL)

"'High-performance coaching’ is an emerging classification for coaches committed to the science of building elite teams & team environments. At a time when coach development programs are either outdated or lacking altogether, coachup delivers exceptional assessment tools & a comprehensive playbook to guide the education & empowerment of modern coaches. I’ve thoroughly enjoyed working with Andy on assorted projects & look forward to introducing coachup to coaches in North America.”

Shane Fletcher, Canterbury Crusaders Team Manager

“The coachup assessment tool provided us with a unique insight into the collective strengths and opportunities for growth within our management team.”

International School

"The coachup program has been fantastic for our coaches, teacher coaches & me personally as an Athletic Director. The modules are very applicable for all coaches and teachers alike"

Professional Sports Club

"It has been a game changer for our teamwork & results. The players are reaping the benefits!"


 National Sports Association

"Finally we've got a playbook we can offer our coach members to drive their development on and off the pitch"

Sports names who trust us


Game on!

Tap into the latest neuroscience behind high-performing teams


Still have questions?

Get in touch to learn more, we'd love to hear from you